Raisa Raima asked:


The increasing popularity of Bollywood could be seen in the fact that the tickets in the multiplexes get booked even before the films are released. Its craze could be seen in every nook and corner of India.

Bollywood Cinemas came in India on July 7 1896, when at the Watkins Hotel in downtown Bombay, the short films of the Lumiére brothers were shown. It became a huge hit among the audience. Then again in the year 1913, DG Phalke went on to London on a trip, where he got inspired by movie named “The Life of Christ”. After returning back to India this successful painter made the nation’s first feature film Raja Harishchandra, which was scantly based on Indian religious epic The Mahabharata. The film became a household name for years and since then Indian cinema has never looked back.

After a gap of 18 years, sound came to Indian cinema. It was the directorial debut of Ardeshir Irani and it was him whose vision got culminated into Alam Ara. The movie established song and dance as the narrative flow. The film industry was then split into different languages broadly into Hindi, Tamil and Telugu.

Today, Bollywood movies come in common parlance with Mumbai-based Hindi film industry. The industry is quiet big as compared to others. It churns out approximately one thousand movies a year. Recently, the world has seen Bollywood movies’ entry in the Oxford English Dictionary. Well, with the passage of time and with the technological endeavour the movies have also changed their forms. Today, we could find the growing number of English words in the latest Hindi movies.

With online shopping catching up the Indian market, we could see the vast difference in the marketing techniques. Now the consumers can buy their favourite Bollywood DVDs sitting in the comfort of their homes. Online shopping has redefined the whole process of shopping for the Indian consumers. People now do shopping, banking and even trading though the Internet. This not only saves our precious time but also helps us to cut down the travelling fuel cost. You don’t have to stand endlessly for your favourite Bollywood DVDs anymore; the shop is just beneath your fingertips. You can read previews, reviews and watch trailers of the movies online. There are a number of websites that can offer rented DVDs as well to the customers.